AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on iOS in Australia in Q2 2022
Discover the performance of the top 5 beauty retail apps on iOS in Australia during Q2 2022. Insights from Sensor Tower reveal trends in downloads and active users.
The second quarter of 2022 saw varied performance among the top beauty retail apps on iOS in Australia. Here's a closer look at the trends for Sephora - Beauty Shopping, MECCA - Beauty Shopping, Adore Beauty | Shop Beauty Now, BEAUTY BAY, and LOOKFANTASTIC: Beauty & Makeup.
Sephora - Beauty Shopping experienced a consistent trend in weekly downloads, peaking at approximately 4.9K in mid-April. Weekly active users fluctuated slightly, starting at 13.2K at the end of March and reaching around 14.4K by the end of June.
MECCA - Beauty Shopping saw a notable increase in weekly downloads, reaching a high of 4.5K in mid-June. The weekly active users grew steadily, starting from 16K at the end of March to around 23.2K by the end of June.
Adore Beauty | Shop Beauty Now showed a significant rise in weekly downloads, peaking at 3.3K in mid-May.
BEAUTY BAY had a modest download trend, with a peak of 408 in mid-April. Weekly active users saw a slight increase, starting at 1.3K at the end of March and reaching around 1.2K by the end of June.
LOOKFANTASTIC: Beauty & Makeup also experienced growth in weekly downloads, reaching a peak of 269 in mid-June. The weekly active users increased gradually, starting from 223 at the end of March to around 378 by the end of June.
These insights are based on data from Sensor Tower. For a more detailed analysis, visit Sensor Tower's website.
